How to run market research with one link in the email you already send

1. Decide the one thing you need to know

Market research goes wrong when it asks everything. Pick the single decision the answers will change: why people nearly did not buy, what they would pay for next, which of two names lands, what stops a trial becoming a customer. Write that decision at the top of the page before you write a question.

2. Write three open questions

Open questions in the customer's own words beat ratings. "What nearly stopped you buying?", "What would make you come back?", "If we built one more thing, what should it be?" Three is enough; five is the most anyone answers well on a phone. Avoid yes-or-no questions and anything that hints at the answer you want.

3. Turn them into a link

On Clearvoyance, start an open-link campaign: give it a title your customers will recognise, the name they know you by, your questions, and a cap of 10, 50, 100 or 200 answers. The price is flat for the size you choose, from $4.99, paid once by card or from a Seeker wallet. You get one share link. Optionally add a thank-you that is shown after someone answers, such as a discount code for their next order.

If you use an AI assistant such as Claude, ChatGPT or Grok, it can draft the questions and prepare the campaign for you through the Clearvoyance connector; you pay on the website and copy the same link.

4. Put the link in the outbound you already send

The best place is the message people already open: the order confirmation, the shipping email, the receipt, the invoice, the monthly newsletter, your email signature, a thank-you card in the box. One line is enough: "Two minutes, anonymous, and a code for next time." You are not asking anyone to join anything; they tap, answer, and leave.

Because the link carries no identity, you can also post it where your customers gather: a community, a product page, a support reply.

5. What happens when someone taps it

They see your questions and answer each one out loud or in text, review what they said, and submit. No account, no app, no name. Each answer is stored with no link to the person who gave it, and recordings are transcribed and discarded. The link closes by itself at the cap you chose.

6. Read the report

Results unlock once five people have answered, so no single answer can be picked out. You get every transcript and an AI report of the themes, the sentiment and the quotes worth repeating, with an executive summary you can paste into a plan. Answers and reports are deleted 30 days after the campaign closes; export what you want to keep before then.

7. Act, tell them, repeat

Change one thing the answers point at, tell your customers what you changed, and run the next link. A business that asks after every order learns more in a month than a yearly survey ever shows.

Pricing

A flat price per link by the number of answers it takes, charged once when it goes live. No subscription.

Questions